Google adsense and adwords are two sides of a coin. While Google allows website publishers to generate revenues from their site by placing ads in adsense, adwords are actually the ads placed by customers. In clear terms Ad words provides pay-per-click advertising to customers who are willing to shell out money every time somebody clicks on their ads. They receive a control panel like in adsense and they can set their monthly budget and keywords. Google also guides you in setting your keywords based on your website. Once the keywords of the customers match the keywords of your site the customers ads are automatically displayed on your site.Adwords are an excellent way to generate canalized traffic to your site. But there is a cost element involved with adwords. The other website promotion options like posting in free classifieds or search engine optimization do not have any cost added to it. But ad words if used sensibly are a good source of income for effortless work.
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